By now, we’ve all gotten used to the gentle creep of automation—self-checkouts, chatbots, coffee machines that somehow skip the “warmth” in customer service. But according to Supercar Blondie, the scene at Chery Automotive dealerships in China is getting a leap forward, or perhaps a calculated shuffle, into the uncanny valley: humanoid robots now stand ready to make the pitch for your next family sedan.
Of course, not every outlet is overflowing with insight on the phenomenon. Oddity Central, a site that often dives into the curiouser corners of global news, has taken notice—though at the time of writing, their coverage consists of a brief headline acknowledging the rollout, with little in the way of details. Perhaps even they were left speechless by the prospect of receiving car-buying advice from something with a ponytail and sunglasses.
Meet Mornine: Sunglasses, Service, and Silicon Chips
At the 2025 Shanghai Auto Show, Chery Automotive introduced its new staff member, Mornine—a humanoid robot designed by AiMOGA—into the wild, or at least, into an auditorium of mildly curious auto executives. As outlined by Supercar Blondie, Mornine isn’t just a static mannequin or gimmick. With her synthetic blonde ponytail, relaxed shades, and an aura of helpful nonchalance, she was seen demoing vehicles alongside the brand’s executives, helping present models while fielding questions without the risk of running out of patience.
AiMOGA’s contributions go beyond cosmetics. The robot, developed as part of Chery’s collaboration with the firm, offers articulated hands, surround-view vision, and a voice-response interface. She can serve a drink (significantly more practical than most dealership coffee machines), direct attention to a car’s features, and respond to customers in real-time. Priced similarly to one of Chery’s entry-level cars—an admission that speaks volumes—Mornine is already being put to the test in a Malaysian showroom.
Chery Automotive president Zhang Guibing has mused that these robots may eventually prove more defining for the company than the vehicles themselves. It’s a bold sentiment, perhaps equal parts vision and modern marketing philosophy: sometimes capturing curiosity is the hardest sell of all.
Humans, Meet Your Robo-Colleagues (For Now)
Not quite poised to seize the wheel entirely, these android employees are intended to operate as a support crew rather than a replacement squad. Chery, as described in Supercar Blondie’s report, has reassured staff (and, one suspects, a few nervous customers) that Mornine and her silicon siblings will take care of routine questions, giving the human sales team a reprieve to focus on complex cases—or just monitor whether the robots are forming a union.
AiMOGA ensured the design was practical for actual retail environments—giving the robots the mobility and interface needed to navigate a busy showroom without flattening toes or losing their composure mid-pitch. The company reportedly plans to distribute at least 220 of these humanoid helpers globally by the close of the year, hinting that awkward silences in dealerships could soon be interrupted by the polite hum of servomotors.
Customer feedback, Supercar Blondie notes, ranges from amused curiosity to outright skepticism. Are these animated ambassadors just elaborate marketing, drawing attention to Chery’s brand in a crowded marketplace? Or do they represent the next phase of a retail experience ever more dominated by automation and novelty?
The Novelty Factor, or the New Normal?
While Oddity Central’s coverage at present is little more than a footnote—lending this experiment an aura of blink-and-you’ll-miss-it surrealism—the Supercar Blondie feature provides a window into Chery’s broader ambitions. By embracing humanoid robots, the automaker is inviting both legitimate questions and bemused glances. Will robotic showroom greeters become an expected feature, or simply a clever conversation starter fading once the novelty wears off?
There’s always been a blurry intersection between tech demo and true advancement in retail. In this case, the android staff is more than inflatable gorilla but (probably) less than a revolution—unless, of course, a polite robot explaining financing options turns out to be just what consumers never knew they needed.
Awaiting the Electric Handshake
It’s hard not to wonder what future historians—robotic, human, or otherwise—will make of this moment. Will the arrival of Mornine signal the beginning of a new dealership tradition, or merely another entry in the long ledger of showroom stunts? The robots are, for now, intended to be helpers rather than replacements, but as machines become ever more adept at mimicking those things we used to call “human touches,” the lines keep getting blurrier. Even the absence of reporting from sources like Oddity Central leaves a curious silence, as if the world is still deciding whether to laugh, applaud, or raise a skeptical eyebrow at our soon-to-be-robotic guides.
So if your next test drive is introduced by someone with perfect posture, an unnerving memory for specs, and an aversion to weather-related small talk, consider yourself among the first to glimpse this new showroom oddity. Whether these robots are the future—or simply a future footnote—remains to be seen, preferably from a safe navigational distance.